THE HORRORS: Count In Fives

Brit shock gothers The Horrors have somewhat quieted down after their massively overwhelming buzz band hype. Their calling card, however, remains their electrifying live show, which I would advise you to check out. For this video, they enlist director Tim Mattia to stitch together vignettes from their live show with Misshapes-esque footage of their live fans. Who's scarier? Watch the music video (qt).

THE HORRORS: Gloves

When the debut video for a relatively new band is directed by Chris Cunningham, you know there's some major support being thrown their way. And with a dazzling psycho-delic punk ep under their belt, the critics were both impressed and dismissive. UK Popworld presenter Alexa Chung most notoriously calling the band "Hair Today, Gone Tomorrow" linked to the pronounced and perhaps overwhelmingly distinct image of the band. Their second video, directed by Patizan's Daniel Wolfe, continues in the tradition of their orchestrated style of high drama eyeliner gothica mashed with agitated punk drums, howling lyrics and distorted guitars. The debut album, Strange House, is out March 2007. Watch the music video (qt).

THE HORRORS: Sheena Is A Parasite

Plucked off their MySpace site, nothing brings more attention to an upcoming band than when a very well known avant guardian video director, say Chris Cunningham, comes out a seven year hiatus to direct their debut music video. Yes record labels, its time to pay attention to Music Videos once again as a powerful marketing tool instead of a mere cost to control. Also starring British indie actress Samantha Morton, the visualization of this punk thrasher is brilliantly energetic, shocking and gloriously theatrical. UPDATED: I've discovered this video is affiliated Universal Records. Now, instead of the usual major label equals sell-out disappointment equals hipster ball-of-hurt-feelings sulking, cliptip gives props. Nice viral and chancey A&R. Watch the UPDATED: video (qt) or video (win).