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When your personally commisioned by Hedi Slimane to compose his last mens runway collection for Dior Homme, you kinda know you've already made it with some significantly influential taste makers. Such is the case with London post punksters These New Puritans. Said fashion show features a 15 minute soundtrack so angularly stylish, the press could not help but pay attention. So what was the connection? The apparent link the the fashion design lies with one of the band members being part of Hedi's design team. Quick top deny the overly primped association with high fashion vanity, the band readily distance themselves from being the shallow side of the fashion business, concentrating on the music itself, and not the gloss. This bare and stark video, directed by Saam, is a clear indication. Watch the music video (qt).

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